LANDING / PERFORMANCE

Click already paid.
The page should process it completely.

A landing page links the advertising promise, a person's expectation, proof, and a single target action. No random blocks — only a controlled path to the application.

Conversion funnel

A landing page should narrow doubt, not expand the page

Each next screen answers the next question of the person.

Advertisement / requestWaiting already formed
OfferWhat is this and why is it suitable for me
EvidenceWhy you can trust
ActionForm / WhatsApp / call
Message matchadvertisement ↔ first screen
Mobile UXshortcut on a smartphone
Eventsmeasurable actions
A/B-readyreadiness for testing
SYNTERRA WebDev · LANDING

Landing,
that leads to action, and not just looks good.

We design a landing page for a specific offer, traffic source, and target action. Structure, texts, design, and analytics work for a single scenario.

Focus: selling landing page
Business objective

Why advertising can drive traffic but not generate leads

We design not a 'page type,' but a solution tailored to the customer's journey and company processes.

01

Offer is not read

A person does not understand in a few seconds what is being offered and why it is beneficial.

02

The structure does not guide

Blocks exist separately and do not respond to client questions as decisions are being made.

03

No trust

Little specificity, evidence, cases, guarantees, or a clear process.

04

Conversion is not measured

Forms, events, UTM, and analytics are not set up as a single system.

Result

Every screen should help make the next decision

Architecture, design, SEO, and technical aspects work as a single system.

Offer and first screen
Arguments and objection handling
Mobile conversion
Analytics, CRM and A/B readiness

What is a landing page and when should you order it

Landing (landing page) — is a page created for one specific purpose: to receive an application, a call, or a purchase from ads on Google, social networks, or mailings. Unlike a "regular website," a landing page is built like a script: offer → benefits → proof → objections → CTA (application).

If you are running ads, testing a niche, promoting a specific service/product, or want to increase conversion — turnkey landing page development in Kazakhstan provides a quick and measurable result

What you get

  • Selling landing page structure: offer, benefits, cases, FAQ, CTA
  • Texts and meanings tailored to your audience (unique selling proposition — USP, objections, trust triggers)
  • UX/UI design for conversion (forms, buttons, blocks, mobile version)
  • Preparation for advertising: UTM, events/goals, pixels (according to the task)
  • Integrations: CRM, messengers, email, telephony, payments (according to the task)
  • Analytics (GA4/Metrica) and readiness for A/B testing

Landing page vs. business card site: what's the difference

Landing

  • Goal: requests/sales from advertising
  • Structure: one scenario page
  • Focus: conversion and analytics
  • Suitable for: one service/offer, hypothesis testing, campaign launch

Website – a site

  • Goal: company presentation and trust
  • Structure: 1–5 pages (services, cases, contacts)
  • Focus: reputation, clarity, basic SEO
  • Suitable for: companies that need an "official website"

If you have several services, it is important to talk about the company and collect inquiries from search — choose business card website. If you are driving traffic from advertising and want measurable results — it is better to order landing page.

Why a landing page is often more expensive than a business card website

The landing page price is higher because it includes more marketing and analytics: you need to package the offer, "overcome" objections, build trust, and set up measurements. This directly affects conversion and the cost per lead in advertising.

  • Developing a structure for sales, not just 'company information'
  • Design and UX for conversion: forms, lead magnets, quizzes (as per task)
  • Setting up goals/events, UTM, pixels, and CRM integrations
  • Readiness for A/B testing and improvements after launch
Cost

Send a Request, we will provide a Calculation

The final cost depends on the scope of work and tasks.

Do you need a selling landing page or do you want to understand which format will suit best?

Show the task or current website. First, we analyze the business scenario, structure, and priorities — then we suggest the project composition.