There is, but they don't find it.
The categories are built according to the internal logic of the warehouse, not the way the buyer seeks.
B2B CATALOG / PRODUCT DISCOVERY
It's a big class.
It shouldn't be hard to find the right things.
For suppliers, manufacturers and companies with a technical nomenclature, the catalog site turns hundreds and thousands of items into a clear path: , filter , list , documents , request for price or IP.
Where the B2B buyer loses
The catalogue can contain 5,000 items — and still be useless.
If the client does not understand the structure, cannot filter the characteristics, or has to call only for PDF and availability, the range does not work as a digital asset.
Too many identical positions
Without normal characteristics and filters, people don't understand how models differ.
The application comes without context
The manager's re-examining the articule, the series, and the parameters, although the client has already seen them on the website.
SEO architecture
Each important product group can become a separate entry point from the search
We don't publish "SEA text for text." We build a tree of categories and cards so that a request by type, brand, series or characteristic can be found on a relevant page.
POSSICspecific product / type / characteristic
CategorySubcategoryBrenda / SeriesCardCharacteristicsDocuments
IP / CENAtreatment
The system around the catalog
Catalogue can work with internal accounts
If the data already live in 1C, ERP or another system, it is not necessary to maintain the second manual manually.
Catalogue
1C / ERP
CRM
Documents
Analysis
FAQ
What is usually asked before the catalogue is developed
How does a catalog site differ from an Internet store?
The site catalogue helps find and study the goods, and then the client asks for a price, availability, selection or commercial offer.
Can you make complex filters for the characteristics?
The filters are designed according to the actual nomenclature: brand, series, power, size, function, material and other parameters.
Can I link the directory to 1C or ERP?
Yes, if the system provides the appropriate way to exchange, you can synchronize the nomenclature, prices, residues, documents or other data.
How does the catalogue help SEO?
Categories, subcategories, brands and cards become relevant entry points for subject-matter queries if the structure does not create duplicates and empty pages.